Heather MacLeod, Director of Education at CTAAT – The Centre for Therapeutic Arts and Addictions Training

Recently, I had the opportunity to interview Heather MacLeod, Director of Education at the CTAAT – The Centre for Therapeutic Arts & Addictions Training in Regina, Saskatchewan, Canada.

Here’s what she had to share with IEATA Educational Resources.

1. What is your Institute’s vision?

The vision for the institute began with a recognition of the need for an  integration of traditional approaches to addictions counselling with therapeutic and expressive arts. Over the past year as the idea has grown and developed, my intention was always to make the program accessible to any motivated learner, from anywhere in the world. CTAAT offers the Clinical Therapeutic Arts and Addictions Postgraduate Diploma (CTAAPD) program which prepares students to write the Certification Exam required by the Canadian Addiction Counsellors Certification Federation requirements toward becoming a registered a Canadian Certified Addictions Counsellor (CCAC). The CTAAT diploma program is unique in the ways a strong addictions counselling foundation is integrated with a focus on therapeutic expressive art in clinical practice. Individuals who are already credentialed or experienced as counsellors, psychotherapists, social workers and other relevant disciplines are invited to take the Therapeutic Arts and Addictions Certificate (TAAC) program. Our programs are fully online. Distance learning, and the removal of barriers that limit access to education, is a cornerstone of the vision for the school. Throughout the entire diploma program, and in each course designed and delivered, art-making and sharing are active components. The CTAAT Digital Learning Centre is well designed and student feedback has been extremely positive.  

2. Is your programming open to the public as well as students?

One of the limitations to the way this school functions is the requirement by the government’s Ministry of Advanced Education that ALL courses be delivered fully online. So in terms of an open door policy, there is no brick and mortar setting. Having said that, we are also in the process of setting up our telehealth services in a virtual clinic setting. These services will be available to the public. I expect over the next 1-2 years – if things go as I hope they do – a physical space with a flexible approach to the public will be possible. I expect this will come through services offered by the clinic which we also hope may serve as a practicum setting for some students completing the diploma program.

 3. What are your training programs levels and certification.

We offer the unique Clinical Therapeutic Arts and Addictions Postgraduate Diploma (CTAAPD) program which prepares students for several possibilities in terms of registration as therapists or counsellors. As I mentioned, the diploma program is a combination of coursework where students are learning by doing. In addition, we support practicum hours with supervision and prepare students to write the Certification Exam required by the Canadian Addiction Counsellors Certification Federation to qualify as a registered a Canadian Certified Addictions Counsellor (CCAC), Graduates of the diploma may also apply for Associate membership with the Canadian Art Therapy Association (CATA), and hopefully (at minimum) eligibility for membership as a Registered Expressive Arts Consultant/Educator (REACE) with IEATA. Our program is also a pathway to qualify to write the exam and satisfy requirements for membership as a Registered Professional Counsellor with the Canadian Professional Counsellors Association. Professionals already working in the field are invited to complete the Therapeutic Arts and Addictions Certificate (TAAC) program. TAAC is offered in two levels, both levels with 4 courses each. They are the TAAC Foundations Certificate, followed by the Advanced Certificate. Completion of the TAAC program will hopefully prepares graduates for both the CATA and IEATA memberships described above.

 4. About how many students go through your programs?

Currently we have capped admission at 50 students per year for the Diploma Program, and the Certificate Program is more flexible. We have an open registration policy with flexible start dates as opposed to study organized by fixed semesters.

 6. What kinds of space do you have; is it outdoors as well as indoors?

As mentioned above, currently the ‘space’ is determined by the student. However, in addition to art-making that takes place in weekly digital classrooms (made possible by technology), there are weekly art-making processes and activities. This often means exploring outdoor spaces and organic materials, especially when environmental art-making is included in the course. It is a priority to keep the learning activities grounded in the communities students are either working in now, or hope to work in and with in the future.

7. Do you have any suggestions for the IEATA Committee for Educational Resources?

The challenge of developing educational resources can be complicated. I love the idea of electronically linking a searchable database of resources, however the question of copywrite, maintaining active and viable links etc., makes it a huge undertaking. It may be simpler to maintain an active resource related to workshops, conferences, schools and programs, each of which will provide specific resources of interest to those who engage, register or attend. As an FYI, I’m also very interested in Research possibilities.

For more information about CTAAT – The Centre for Therapeutic Arts &

Addictions Training, please visit: www.ctaat.ca

EXPRESSIVE ARTS FLORIDA on-line

Are you just discovering Expressive Arts and seeking a personal practice? Are you ready to start your training but not sure where to begin? Would you like to work from the comfort of your own home or studio?

Over the past few years, we have been carefully creating a menu of online offerings, and we want to tell you about them. We are dedicated to creating accessible content, with the high professional standards and intermodal approach that IEATA stands for. 

10 Steps Personal Expressive Arts Practice is our brand new, most basic online course. It is for you if you are just beginning to learn about this field. The place to start is always with a personal practice, as it allows you to learn by doing, and by witnessing the positive changes it makes in your own life. This is a self-study format. You can begin the day you register, and each step or lesson is dripped out to you over a 10-week period. If you are already an expressive arts therapist, practitioner, or educator, consider encouraging your clients or students to enroll in this course, and support them on their journey in your sessions. https://programs.expressiveartsflorida.com/courses/12/about

Creative Wisdom: Introductory Online Training in Expressive ArtsThis course is an excellent starting point for your expressive arts training. Whether taken on its own, or as a pre-requisite for our full training program, it provides a comprehensive and concise grounding in this field, through both didactic information and original intermodal practices. You can get started on the day you register and work at your own pace. At the end, you will receive a Certificate of Completion, and CEU’s are available. https://programs.expressiveartsflorida.com/courses/12/about

Expressive Arts Discovery These 90-minute workshops are live online via Zoom. We have been offering them monthly for the last few years. Through guided meditation, art-making, movement/sound explorations, writing and witnessing, you can connect with creative community from wherever you are in the world. Whether you are new to the field or just need a creative boost, you are invited to join the circle. A self-study version is also available. Visit our website for upcoming dates. www.expressiveartsflorida.com

We hope this video inspires you. It is the three of us exploring, through spontaneous art-making, exploring one of our guiding principles – the health-giving nature of expressive arts.

https://youtu.be/dHNvq6_CvEc

Process Not Perfection: A New Book from IEATA Member Jamie Marich

Dr. Jamie Marich has a new book out–congratulations!  You can learn about the book through the blogging and podcasting she is doing (click on the links below).
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WHEAT Institute

Guest Blog Post by Stephanie Scott 

The Winnipeg Holistic Expressive Arts Therapy (WHEAT) Institute offers top quality training in Art Therapy, Expressive Arts, Expressive Arts Therapy and Therapeutic Clowning in Winnipeg, Manitoba, Canada. Darci Adam, WHEAT Director, is a Registered Art and Expressive Arts Therapist with Masters’ Degrees in Drama and Educational Psychology (Counseling), as well as Diplomas in Education and Art Therapy. She is the Regional Representative for IEATA and the Manitoba Representative for the Canadian Counseling and Psychotherapy Association Creative Arts Chapter.

WHEAT is committed to using the universal language of the arts for healing, self awareness and social justice. There are currently more than 30 students enrolled in diploma and certificate programs, plus dozens more whom drop in to select courses for professional development. Last fall WHEAT celebrated the first graduating class of Art Therapists in central Canada! WHEAT also co-hosted the 2017 IEATA Conference on Indigenous Roots of Expressive Arts in Winnipeg.

WHEAT is located on Treaty One Territory, the original lands of Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene peoples, and on the homeland of the Métis Nation. WHEAT acknowledges current and past injustices committed against Indigenous peoples in Canada and globally and is committed to actively working towards reconciliation as an institute that respects, learns from and celebrates Indigenous peoples, Indigenous languages, Indigenous knowledge, and Indigenous knowledge keepers.

WHEAT classes are provided in a gorgeous urban retreat wilderness area at the St. Norbert Arts Centre in the Guest House at the Trappiste Ruins in St. Norbert, as well as at the Arthur Street Studio in Winnipeg’s historic Exchange District.

WHEAT offers two-year diploma programs in Art Therapy (CATA) and Expressive Arts Therapy (IEATA), a 220-hour Expressive Arts Certificate, and is currently developing a comprehensive Therapeutic Clowning program with four of the top Therapeutic Clowns in Canada.

WHEAT invites American and international students to drop in to the magical, sensory world of healing through the arts and discover the arts’ playfulness and transformative power. There are exciting opportunities to train with internationally acclaimed faculty in Winnipeg this summer! Taking place in the tranquil, historic, natural setting of the St. Norbert Arts Centre these training opportunities are perfect for school counselors, resource teachers, educators, clinicians, therapists, healers and artists. Professional development and Expressive Arts certificate courses are open to international students. Course hours can be used towards registration as professional members of IEATA.

Register this spring to confirm your spot before classes fill up! Visit https://www.wheatinstitute.com/  and email info@wheatinstitute to learn more.

Expressive Arts Therapy Studio II with Dohee Lee Tamalpa-trained Korean-American performance artist July 22-25, 2019

Clowning in Expressive Arts Therapy with David Langdon Winnipeg’s most experienced Therapeutic Clown July 29 – 31, 2019

Working with Trauma using Expressive Arts with Kate Donohue (Master Teacher & Therapist and co-founder of IEATA) August 3-6, 2019

Expressive Arts Therapy: Psychopathology and Developmental Psychology with Kate Donohue August 8 – 11, 2019

Indigenous Ways of Knowing through the Arts with Victoria McIntosh (Indigenous artist, teacher & Elder) August 13 – 15, 2019

IEATA’s Expressive Arts Therapy Conference this Feb 28-Mar 3, 2019

Why should I attend a conference and especially the IEATA conference?  That is a question I ask myself every time I consider attending any conference.  Especially as a clinician in the expressive arts field working for myself this is an important consideration.  One thing I always focus on in any training that I am going to pursue is how this is going to support the work I am doing and what benefits I am going to get from it.

Rise UpThis conference in particular only happens every 2 years and this year we are honored to be having it in Berkeley, CA. This year’s conference topics are also focusing on very relevant topics  today’s struggles that most of our clients and we ourselves are dealing with on a daily basis in our culture locally and globally.   This conference’s theme of “Rising Up: The Evolution and Revolution of Expressive Arts,”  is focused on the education, support, and advocacy of the underprivileged, marginalized, and discriminated-against populations with the use of the creative arts to explore these meaningful and hard topics.  Allowing for a safe, nurturing, and passionately creative environment to learn, grow, and tend to our own needs as clinicians, students of this field, and conduits of change.

If you are not familiar with expressive arts therapy this is the place to be to learn and educate yourself on the research and modalities within the expressive arts that are beneficial tools to all practitioners in the field hoping to find new and/or different tools and skills to share with their clients. It’s a place of building not only knowledge, but rekindle passion or ignite it for the first time. It’s a place to meet others that work with similar modalities  and populations and/or to try something new that you have always wanted to explore.  It’s also a place to make connections that will last a lifetime. 

There will be pre-conference events and post-conference events along with three full days of the conference itself.  These conference days include key note speakers and breakout sessions to participate in the experiential’s themselves.  There will be time to explore research that is happening in our field with a poster session and a group think tank. Consider joining us not only for your exploration and continued support of your own education, but to connect to others in the healing field creating the energy behind the revolution that inevitably will come when we ban together. 

The IEATA Expressive Arts Therapy Conference takes place Feb 28-March 3, 2019 at the Doubletree Berkeley Marina, CA, U.S.A.

Early Bird Registration includes a discount for the conference and ends December 31, 2018. 

Check out the conference website!                     Check out the Facebook Page!

Yours sincerely,

Alynne Davis, M.A., LPCA, CMP
Clinical Mental Health Counseling; Expressive Arts Therapy; Certified MARI Practitioner

 

 

 

EXA Practitioner: Jamie Marich

I say “go with that” quite a bit in my clinical and teaching life. In EMDR (eye movement desensitization and reprocessing) therapy, “go with that” is a commonly used phrase. The invitation encourages clients to notice what they are experiencing—without judgment—and allow the process to move forward.  As an expressive arts therapist, facilitator, and trainer, I invite people to approach their creativity in a similar fashion. In both EMDR therapy and expressive arts therapy, outcomes are not forced. Rather, being in process in as mindful and as intentional way as possible, more can be revealed along the healing path.

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            When I mention that I am both an EMDR therapist/trainer and an expressive arts therapist/trainer and that my passion is to blend the two modalities, I get some puzzled faces in response. For me, the fusion of the two approaches is natural due to the power of process. In graduate school I was struggling to manage empathy and feelings of being overwhelmed when working with young people I viewed as mistreated by the system. The same young people were my first clinical expressive arts students, and one of the many jobs I had during my graduate training was as a performing singer-songwriter. It’s no wonder that when I began my first round as an EMDR client, I ended up writing an album of new material! Cleaning traumatic blockages in the manner that EMDR therapy facilitates cracked open my expressive process.

           Many clinicians trained in EMDR are technical purists, only having experienced or heard of the strict “protocol” that EMDR therapists must learn in training, are surprised to hear that the work I do is even possible. Yet the founder of EMDR therapy, Dr. Francine Shapiro gives more permission than ever for the fusion of expressive modalities in the latest (2018) version of her core textbook, especially when they are well-trained to use them. In  EMDR if a client gets stuck in the traditional flow of applying eye movements or other bilateral/dual attention stimulus like audio tones or tactile sensations, clinicians are allow to use prompting questions, often called cognitive interweaves, to move the processing along in as natural a way as possible. These can also be perfect opportunities to use gush art with materials available or invitations to movement to literally move the stuck energy through when a client is blocked or otherwise has difficulty processing. Once the expressive art reaches a natural completion or seems to have gotten the energy moving, the transition back into the standard EMDR protocol can be seamless.

            Training clients in expressive arts practices of all kinds as part of their preparation in affect tolerance for the wider range of emotions and experiences that EMDR therapy can open up in later phases is also an option. Shapiro has written quite a bit in her book about the importance of keeping a log in between sessions to help clients track their progress and make notes about shifting experiences for their clinician. Although traditional journaling can work for this process, I’ve invited and witnessed beautiful extensions in the form of poetry writing and short stories. Art journaling allows clients to take this work to a visual place if needed, and making playlists (for listening or for moving) in between sessions are also beautiful options.

            To read more about my work in both EMDR therapy (plenty of demo videos available) and expressive arts therapy, please go to the website of the Institute for Creative Mindfulness.

IEATA Interviews: Sofia University

IEATA Educational Resources Committee member Martha McCaughey communicated with faculty and staff at Sofia University about their Creative Expression programs.
imagesMartha McCaughey:  What is your Program’s vision?
Sofia University: Creative expression is a powerful transpersonal and transformative vehicle for growth, healing, and wholeness.  
MM: Tell us about your educational programs.

Sofia:  At Sofia University, students can specialize in creative expression within two academic degree pathways: (a) Masters of Arts in Transpersonal Psychology https://www.sofia.edu/academics/matp/ and (b) Masters of Arts in Counseling Psychology: https://www.sofia.edu/academics/macp/

These pathways provide an educational background that supports application for the REACE or REAT credential.

Students have the option of choosing a residential, hybrid, or online master’s degree program.  Students are encouraged to use creative expression as part of their personal journey, to develop a creative exploration toolbox, and to apply it to their distinct professional callings.  Applications might include the arts, leadership, coaching, clinical practice, healthcare, education, global communication, research, or entrepreneurship.

A Certificate in Creative Expression for qualified non-degree student applicants is also offered.
 
We also offer a stand-alone Certificate in Creative Expression through the online master’s program, open to those with an undergraduate degree in a psychology-related field.

MM: Is any part of your programming open to the public as well as to students?

Sofia: The public is invited to attend one-day creativity offerings during the Global Master’s program seminars in the fall and spring quarters.  Workshops have included mask-making, mandala work, poetry, intention boxes, and community singing.  These workshops are set at retreat centers that offer both an indoor academic environment as well as beautiful outdoor, natural environments.  When enrolled in an online/hybrid program, students are required, as part of the online coursework, to engage with their community and to spend time outdoors.

The following video highlights alumna Elisha Sciscioli’s journey through the creativity and innovation specialization in the MATP program. https://www.youtube.com/watch?v=mL7cM72m_Qc
MM: What is unique about creative expression at Sofia University?

Sofia: The MATP and MACP programs at Sofia University invite passionate, dynamic learning that fosters creative exploration and multiple ways of knowing while embracing diverse paths of spiritual practice and personal development. The programs include heart-centered and earth-centered practices, and are grounded in transpersonal and spiritual psychology. We are committed to academic excellence, authenticity, inclusivity, cultural humility, ecological stewardship, and service to others.  Sofia University promotes six areas of inquiry: intellectual, emotional, spiritual, physical, social, and creative.  We value ecological consciousness and diversity.  

Students in these programs explore creative expression experientially and theoretically in an intermodal fashion.  The academic experience is continually deepened through creative connection.  Students learn to embody the creative spirit and weave it into their personal and professional lives.  Coursework includes creative applications to specific content areas such as dreamwork and eco-spirituality, practicum experiences, creativity-centered scholarly writing, and showcase portfolios that highlight philosophy and applications of creativity.

A Sofia education invites students to explore and discover how creativity facilitates personal growth, authenticity, and imagination, while influencing professional and community well-being.

MM: Would you like to write a blog post?

Sofia: Yes, twice a year.  

CONTACT INFORMATION:

Sofia University

PALO ALTO, CA and the World (online)

Admissions at Sofia University

650-493-4430

*or*

Nancy Rowe, PhD

nancy.rowe@sofia.edu

 

Prayer Arrow & Earth Day Meditation

an EXPRESS Earth Day activity

by Dr. Roxanne Daleo, Co-Chair, Educational Resources Committee, IEATA

Age Level: Preschool to Adult

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Objectives:

  1. To acquaint children to the elements of the planet Earth
  2. To use ritual in facilitating a reverence for the Earth in the heart and minds of children
  3. To illustrate the interconnectedness of all living things
  4. To make a personal prayer to heal the Earth and ourselves

Materials Needed: Pines cones, feathers, seashells, straight tree branches, various colored yarns

Procedure:

STEP 1. Gather in a circle round to share with the group the activity of creating a prayer arrow in honor of Earth Day.

STEP 2. In the center of the circle place a single basket of earth elem

ents or separate baskets for each of the elements

STEP 3.  Invite children to choose objects representing land, sea and sky to tie onto their prayer arrow.

STEP 4.  As the child wraps various colors of yarn around their branch. Ask them to repeat the prayer intention with each of three colors. For example, with this yarn of green “I send peace to all the animals and plants on the land.” With this yarn of white,”I send peace to all the birds that fly.” With this yarn of blue, I send protection to all the fishes and plants in the sea.”

STEP 5. Gather all the prayer arrows and children in the circle and have them stand to fully express their wishes about Earth Day.

STEP 6. Take the group to an open space in nature to “plant” their prayer arrows.

STEP 7. Regroup in a circle, using a drum beat, lead the meditation.

We all need to know we are connected to every living thing-

the soil, the water, the wind, the sun. 

We are the stewards of the EARTH. When we get in touch with 

this truth, we discover the power of nature within ourselves..

Let’s send love and appreciation to all that is-

Keep it simple, find a pine cone, feather, sea shell, flower

tie each onto a straight stick using a piece of colored yarn.   Now say:

This is the beginning of a new day, the Universe has given me this day

to  use as I will. In each moment there is power to choose. In each moment

I am exchanging a day of my life for it.

I want it to be love, not fear; goodness not meanness 

in order that I shall not regret what I have 

given. This is the beginning of a new day.

Now, place the stick in the ground as a promise to the Earth

to be a mindful steward so other children can walk with Beauty 

before them on this planet Earth.

EXPRESS Earth Day 2018!

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We are collecting your ideas for expressive arts activities to heal, educate, and make change for Earth Day 2018.  Here’s an example of a previous exercise submitted to us last year by Natalie Hogg.  Between now and April 30, we invite you to submit* your EXPRESS Earth Day activity in the following format:

Title or Name of Activity
Your Name
Population Activity is Best Suited for (eg, age range, etc.)
Objectives
Materials Needed
Procedures
Special Considerations/Adaptations 
To submit, just use the comment box above on this page!  Our IEATA Educational Resources Committee will compile the wonderful expressive arts activities to share with IEATA members.   
*In submitting your activity, you are consenting for us to share your activity with and through the IEATA organization.

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IEATA Interviews: Tamalpa Institute

IEATA Educational Resources Committee member Naomi Kimmelman had the pleasure of speaking with Daria Halprin of the Tamalpa Institute in San Rafael, California, U.S.A. on Jan. 16, 2018.  

Tamalpa Institute Websitehttp://www.tamalpa.org/

  1. What is your Institute’s vision and philosophy?

The vision of the institute is to make accessible to a diverse public with diverse interests and needs the healing power of movement and the expressive arts. Tamalpa is interested and passionate about serving its local community and international communities.

Part of the Tamalpa Institute mission is to reach out globally as an educative but also as a healing force in the community. Embedded in the mission is Tamapla’s social engagement and social justice program (Tamalpa ArtCorps). See more about the Tamalpa Institute ArtCorps below.

“Dance and healing arts are for everyone – Tamalpa wants to make their approach accessible to everyone. We want to train people to be stewards of this work all over the globe.”

Tamalpa Institute is also about to celebrate 40 years of being a school/training center! The Tamalpa Institute was formed in the late 1970’s and is one of the earliest training institutes for movement and expressive arts! Before that, the Institutes methods and philosophy in dance and expressive arts were informed in the early 1950’s by Anna Halprin.

Tamalpa Institute

Tamalpa Institute

  1. Is your programming open to the public as well as students?

Yes! We offer public workshops, classes and an intensive training program comprised of three levels of training. We also have several international branches! Our main home and studio is located in the North Bay Area of California.

But, we have centers in France, Germany, South Korea, and the U.K. where you can engage in the first level of training for the intensive training program, and we have lots of chapters of Tamalpa graduates all over the world.

  1. What are your training programs; Their levels and length of time?

We offer a three level intensive training program. Level 1 is the Personal Embodiment segment of the training which teaches what our work is all about. The Level 2 training is our leadership and teacher training portion of the work and the Level 3 Training is our fieldwork segment of the training in which students bring this work out into the community, putting the work into practice.

The Level 3 training dovetails into the ArtCorps which is a student developed fieldwork project for social justice and work in the community.  The ArtCorps is similar to a peace core concept but grounded in expressive arts. ArtCorps programs are sponsored by Tamalpa and Tamalpa’s sponsors to take our work to folks that wouldn’t have access.

We have an immersion program which is full time (M-F) for two full semesters (9 month cycle). Students write papers, do research and engage in movement and expressive arts training.

We also have a weekend training program (Friday through Sunday) which is one weekend each month for two years.

We generally have four concurrent training programs running at a time and in the Summer, we offer training for students from the international branches–to come to the Mountain Home where this work began.  

  1. About how many students go through your programs?

We have approximately 50 students in the intensive training program every year. Workshops are probably about 100 people a year through Tamalpa Mountain Home in San Rafael. There are hundreds of people every year that participate in the wide reach of this work.  

For the intensive training programs, the first level training often starts with approximately 20 people give or take in each cohort (1st level). Gap years between levels is okay and there are often 12-16 people in 2nd/3rd year trainings at a time.

  1. Who goes through your programs? What is the population like?

We have a real mix of folks who come through our programs. In age, anywhere from folks in their early 20’s to 60’s is common.

People who come to train with us are artists who are looking to use art in a way that is educative or more actively engaging with and helping out in the community. We also get therapists wanting to learn more embodied somatic practices.

Our faculty represent these different interests. We employ educators, therapists and artists. We take an interdisciplinary approach.

  1. What kinds of space do you have and is it both indoors as well as outdoors?

We have a beautiful, historic indoor/outdoor studio. It’s one of the most renowned indoor/outdoor dance studios in the world. Public workshops are also offered at the local mountain home studio.

However, graduates are invited to bring this work all over! Individuals who have gone through our trainings teach at CIIS, Meridian University, travel all over Europe, EGS faculty, Saint Mary’s Faculty, and bring the work to different spaces in San Francisco and Berkeley to present our work in urban centers.

  1. As part of the ed resources committee, we are discussing the advantages of using social media technology for our educational resources section on the IEATA website. Would you be interested in social media outreach?

Yes!

  1. Is IEATA posting the information you need?

YES, I’ve been a member since the beginning. For me the conferences are really important.

  1. Do you have any suggestions for the IEATA Committee for Educational Resources?

Another association that may be of interest to you marketing wise is the International Somatic Movement Therapy and Education Association. They do a quarterly email strain – in which people can place ads through them and post listings. The organizations that place ads need to be members of the association and need to meet a standard for excellence. This gives the quarterly email announcement substance and lists notorious substantial players and programs in the field. Its essentially advertising amongst joined associates and you need to meet a certain bar which focuses on institute/or well know practitioners and or pioneers.